A Conference on “From the Discovery of Fire to Brands, the Ancient Power of the Story” was Held at Our University

A conference titled “From the Discovery of Fire to Brands, the Ancient Power of the Story” was organized in collaboration with the Faculty of Art, Design and Architecture and the Atelier, Painting and Design Community at our university. The conference held in the Necip Fazıl Kısakürek Conference Hall was attended by our Dean of the Faculty of Art, Design and Architecture Prof. Dr. Eylem Güzel, our Dean of the Faculty of Economics and Administrative Sciences Prof. Dr. Serap Palaz Çakır, our Dean of the Faculty of Communication Prof. Dr. Hatice Aydın, our academic and administrative staff, students and citizens.

The conference, which started after a moment of silence and the reading of the National Anthem, continued with the speech of invited speaker Brand and Story Designer Özgür Ahmet Köse. In his speech, Köse shared how a good and effective logo should be, color psychology, how the right brand design structure should be, why do logos change, sales and brand strategies, the effects of logo colors on our decisions, the important creative processes of the story and the experiences he gained during this process. At the end of the conference, which was followed with interest, a certificate of appreciation and flowers were presented to Özgür Ahmet Köse by our Dean of the Faculty of Art, Design and Architecture, Prof. Dr. Eylem Güzel. The conference ended with a group photo taken to commemorate the day.